OUR STORY
OFF THE HOOK BEGAN IN 2016 IN ABU DHABI WITH A SIMPLE IDEA:
SHARED MEALS BRING PEOPLE TOGETHER.
What started as a single restaurant built around generous, hands-on seafood quickly connected with guests who loved fresh flavors, generous portions and a welcoming table.
Today, Off The Hook operates 10 locations across the UAE and the region, with restaurants in Abu Dhabi, Ras Al Khaimah, Dubai and Fujairah, as well as an international location in Doha, Qatar. Every Off The Hook restaurant is guided by the same commitment to quality, consistency and genuine hospitality.
As the brand has grown, the focus has remained the same. Serve seafood with care, treat people well and create spaces where sharing a meal feels easy and familiar.
That same spirit lives on at every table, and we are proud to welcome everyone who joins us.
ABOUT US
OFF THE HOOK IS A SEAFOOD RESTAURANT BRAND ROOTED
IN THE UAE AND SHAPED BY A LOVE FOR GENEROUS, HANDS-ON DINING.
OFF THE HOOK IS A SEAFOOD RESTAURANT BRAND ROOTED IN THE UAE AND SHAPED BY A LOVE FOR GENEROUS, HANDS-ON DINING.
You’re always welcome to pull up a seat and share a meal with us.
OUR PHILOSOPHY
WHAT WE DO
We serve freshly prepared seafood with bold, satisfying flavors, made to be shared and enjoyed hands-on.
HOW WE DO IT
By sourcing carefully, preparing daily, and training our teams to deliver consistency and warmth at every location.
WHY WE DO IT
Because food has the power to bring people together, create connection, and make everyday moments better.
FUN DINING EXPERIENCE
DINING AT OFF THE HOOK
IS INTENTIONALLY
INTERACTIVE AND RELAXED.
Guests are encouraged to eat with their hands, choose their sauces and enjoy seafood the way it is meant to be enjoyed, generous and without pretense. The experience is built around comfort, familiarity and enjoyment, making it accessible to families, groups and casual diners alike.
What guests love most is the balance. Fun, hands-on seafood dining paired with a clean, cheerful atmosphere and service that feels genuinely warm. Our signature sauces are crafted to suit multicultural tastes and our teams are trained to deliver the same welcoming experience from the first hello to the last bite.
Come as you are, bring your people and enjoy seafood the way it is meant to be shared.
Key experience elements include hands-on seafood dining, customisable sauces and spice levels, generous portions made for sharing and a welcoming, family-friendly atmosphere.
This balance of energy and comfort creates an experience that is memorable, repeatable and adaptable across markets.
WHAT SETS US APART
- FRESHNESS YOU CAN TRUST
We take quality seriously from sourcing to preparation
because consistency matters
- WARM, GENUINE HOSPITALITY
Service that feels caring, attentive and human every visit.
- MADE FOR SHARING
Food and spaces designed to bring people together.
- RELIABLE ACROSS EVERY BRANCH
The same fresh flavor and the same welcoming experience wherever you visit.
OUR VALUES & PROMISES
THESE VALUES GUIDE HOW WE WELCOME YOU,
PREPARE YOUR FOOD AND CARE FOR EVERY TABLE WE SERVE.
THESE VALUES GUIDE HOW WE WELCOME YOU,
PREPARE YOUR FOOD AND CARE FOR EVERY TABLE WE SERVE.
INTEGRITY
We do what is right in our food,
our service, and the way we
treat people.
RESPECT
For our guests, our teams,
and the craft we are proud of.
RESPONSIBILITY
We take ownership of quality,
people, and sustainable growth.
FRESHNESS YOU CAN TRUST
We serve seafood that is prepared
with care and delivered with
consistency every time.
WARMTH AT THE TABLE
Hospitality that feels genuine,
relaxed, and welcoming.
MADE FOR SHARING
Food and experiences designed
to bring people together.
JOY IN EVERY VISIT
Every meal should feel uplifting,
memorable, and worth coming
back to.
GROWING
WITH PURPOSE
GROWING
WITH PURPOSE
Founded in 2016, Off The Hook has grown from its first restaurant in Abu Dhabi to a network of 10 locations across the UAE and the region.
Today, the brand operates restaurants in Abu Dhabi, Ras Al Khaimah, Dubai and Fujairah, with an international location in Doha, Qatar. Each new opening has been guided by the same focus on fresh seafood, generous portions and genuine hospitality.
Growth has been steady and considered. Rather than expanding quickly, Off The Hook has focused on building consistency across locations, ensuring that every restaurant delivers the same welcoming experience guests know and trust.
This approach has allowed the brand to grow responsibly while staying true to what made the first restaurant successful.
FRESH SEAFOOD ALWAYS
Served warm. Meant to be shared.
